Business Plan For Any Webmaster!

Authority sites are the ones that you “really” want to get links on, but have no idea how to get.  Like say a link on CNN, where would you even start?  Well, there are some methods that can be used to successfully create a web presence for yourself and after doing some research, propose a link to your site with a great response rate.

Authority sites simply pass on more link juice than sites that have less of a presence on the internet.  You may be able to grab links on sites like facebook and twitter pretty easily and yes these are considered to be authority sites.  However, how can you get links on education site or government sites?  Well, most of us really don’t know.  Getting quality back links on sites like these can really make a big impact on your search engine standings, because these sites outbound links are seen as “official” and are respected by the search engines algorithm.  So you need to be getting these links if you want to take your search engine optimization skill set to the next level.

The information I am sharing below comes from a post on a forum, so before we get to the meat of this post, let me give credit where credit is due.

How To Get Links On Authority Sites Source :  http://forums.seochat.com/link-popularity-43/how-to-find-authority-sites-and-get-links-from-them-297793.html

There are other ways to get these authority site links pointing to your webpage, you may want to take a look at the Webmaster Business Plan section on link building for more info on this topic or even visit good old View SEO.  So enough fluff, lets get to these killer internet marketing techniques!

How To Get Links On Authority Sites

This is my small gift to the SEO Chat community from whom i learn a lot. I wrote this article in December of 2009 and hope that it hasn’t become outdated since search industry is changing every second. I like teaching (although it should not be confused with preaching) and sharing knowledge. I used to teach C, C++ (programming language) to 1st year engineering students (as a tutor and not in the college) some 6 years back when i myself was a student and since then have got this bug  Consequently i understand different type of loops (for, while and do while loop), functions, parameters, conditional statements and above all program logic. I am sharing this info with you to let you know that it helps me a lot in understanding the code and in dealing with web developers. And i think it will equally help you if you could spend sometime in learning a programing language and its syntax esp. some server side language like PHP. Anyways back to the subject of authority sites.

As a seo we heard of authority sites a lot. Get back links from authority sites to boost rankings. But what are authority sites. How to identify them? Is there a way to find out what is authority and what is not? The answer is yes. There is a way to find out (although not a guaranteed way). Authority sites are those websites which have got back links from large number of different domains and majority of these domains are based on same/similar topic as the linked to domain. For e.g. a website on ‘Car Insurance’ can be considered as an authority on ‘Car insurance’ if it has got backlinks from large number of different domains and majority of these domains are based on car insurance or other insurance topics. Now the question that comes up is, how to identify authority sites. Do they scream i am authority, got a label of authority or is there some other identification mark.

Following are some ways to perceive the authority of a website

1. Authority sites have generally very high ranking on Google for your industry or primary keywords.

2. Websites which authority sites frequently link out to, can also be considered authoritative.

3. Websites which are talked about a lot in your industry are generally authoritative. You can find such sites through industry blogs, industry magazines and industry news publishing sites.

4. Websites with heavy user engagement (like lot of comments, reviews, ratings, page views, heavy users’ activity or large membership base) in your industry can also be considered to be authoritative.

5. Authority sites generally have very high Page Rank (PR >=6).

6. Authority sites generally have very strong back link profile which you can determine through tools like linkdiagnosis.com

7. Authority sites generally have high domain moz rank (>=6) which you can determine through tools like linkscape.

8. Authority sites have back links from large number of root domains which can again be determined through tools like linkscape

Following sites are generally perceived to be authoritative: Elementay & Seconday Schools Sites , Community Colleges sites, Technical & Vocational Schools, educational institutions which provide higher education, government department sites, research councils sites, public library sites, chamber of commerce sites, non-profit organizations sites etc.

How to find Elementary/secondary Schools in US:

Site:.k12.<state-code>.us

For e.g.

To find elementary schools in New York:

site:.k12.ny.us

And if you are looking for a linking page:

<your-keyword> site:.k12.ny.us

To find elementary schools in California:

site:.k12.ca.us

And if you are looking for a linking page:

<your-keyword> site:.k12.ca.us

How to find Private elementary/secondary Schools in US

Site:.pvt.k12.<state-code>.us

For e.g.

To find Private elementary schools in New York:

site:.pvt.k12.ny.us

And if you are looking for a linking page:

<your-keyword> site:.pvt.k12.ny.us

How to find Community Colleges in US

Site:.cc.<state-code>.us

For e.g.

To find Community Colleges in New York:

site:.cc.ny.us

And if you are looking for a linking page:

<your-keyword> site:.cc.ny.us

Following are other search queries to determine linking pages from authority sites:

<your-keyword> Site:.tec.<state-code>.us (to find technical and vocational schools in US)

<your-keyword> Site:.lib.<state-code>.us (to find public libraries in US)

Library Site: .<state-code>.us (to find libraries in US)

Research Council site: .<state-code>.us (to find research councils in US)

chamber of commerce site:.<state-code>.us (to find chambers of commerce in US)

<your-keyword> Site:.kids.us (to find sites which are suitable for children under 13)

<your-keyword> Site:.ac.uk (to find educational institutions which provide higher education in UK)

<your-keyword> Site:.sch.uk (to find primary and secondary educational institutions in UK)

<your-keyword> Site:.org.uk (to find non-profit organizations in UK)

<your-keyword> Site:.gov.uk (to find government institutions in UK)

Library Site:.uk (to find libraries in UK)

Research Council site: .uk (to find research councils in UK)

<your-keyword> Site:.ac.in (to find educational institutions which provide higher education in India)

<your-keyword> Site:.edu.in (to find educational institutions in India)

Library Site:.in (to find libraries in India)

Research Council site: .in (to find research councils in India)

chamber of commerce site:.in (to find chambers of commerce in India)

<your-keyword> Site:.res.in (to find research institutions in India)

<your-keyword> Site:.gov.in (to find government institutions in India)

<your-keyword> Site:.nic.in (to find government institutions in India)

<your-keyword> Site:.edu.au (to find educational institutions in Australia)

<your-keyword> Site:.gov.au (to find government institutions in Australia)

<your-keyword> Site:.org.au (to find non-profit organizations in Australia)

<your-keyword> Site:.asn.au (to find associations in Australia)

Library Site:.au (to find libraries in Australia)

Research Council site: .au (to find research councils in Australia)

3 Golden Rules to get back links from authority sites

1. Establish yourself as an authority- Do it before you ask for a link. Do you really deserve a link from an authority site? If deep down inside you know, the answer is ‘NO’, then most probably you won’t be getting it either. Speak at major industry conferences and write in major industry journals to establish your authority and become known/popular among your potential linking partners.

2. Socialize & Build Personal Relationship- Do it with key persons of the target authority sites for long term link building benefits. Organize/participate in Industry conferences, seminars, exhibitions, workshops and meetups to socialize offline. Remember SEO is just another form of marketing. The more you will market yourself, the better. Social media sites (like blogs, forums, community groups, social networking sites ) are excellent way of socializing online. While socializing online, don’t ignore the viral connectors (like top diggers, top stumblers or people with large fan/subscriptions/members base). These guys can instantly make your contents viral.

3. Determine content needs- Determine content needs of your potential linking sites, develop killer contents and tools to satisfy those needs and then make your potential linking partners aware of them.

Biggest SEO mistake in link acquisition from authority sites

It is to ask for a back link without following the aforesaid link acquisition rules. If you don’t trust me, then just go ahead and try to get a back link from authority site. Your link request will either get deleted or ignored.

How do you get links from authority sites? Pls share.

-SEO Himanshu

If you want to learn how to earn your link here is an article that talks about some other methods of acquiring .edu links : http://www.seomoz.org/blog/ten-ways-to-earn-an-edu-link

I hope that this information is very helpful to any webmaster that has taken the time to read this great article.  I also wanted to thank the author for sharing such great information.  Creating winning site content and getting links on authority sites will prove to be the strongest marketing skills you can learn.  So read it again and then it is time to start applying what you have learned here.

To Success,

Nick Simpson

Are you using a link wheel to raise your traffic and boost your seo efforts?

If you are not, you should be, the link wheel concept seems to be one of the most solid techniques out there to start getting some relevant and very targeted traffic to any website.  There are no expenses involved in building your own powerful link wheel, this is another reason seo experts love this method.  It seems that this is one of the most talked about techniques in the seo world recently.

Yes, link wheels are a great way to get some free traffic an they can be implemented in a few hours time.  You need to understand what a link wheel is first, then you can start using the power of a link wheel on your site or to drive traffic to an affiliate product.  The concept is simple but setting up an effective link wheel may take a little more effort.

Are Link Wheels The Best Free Traffic and SEO Method?

Here on Webmaster Business Plan we discuss many different methods to generate traffic to your website and most of the time we try to keep all the information on the free side.   The link wheel concept is no different, you can put together an seo friendly, traffic getting link wheel in no time at all and it will cost you nothing but a little effort.  We don’t like to use terms like “best” anything, but this sure is one powerful force to be reckoned with as far as search engine optimization and traffic generation.  So, for now this is at least our favorite methods to get some serious traffic, maybe not the best but damn close!

So What Is The Basic Concept Of A Link Wheel?

The basic concept of a link wheel is nothing more than creating multiple Web 2.0 properties on the Internet that inner link to each other and also link out to your main website or “money site” and in effect make a wheel of sites that link together.  There are complete products that are nothing more than explaining this process with a couple pictures.  We believe you can find better things to spend you money on, so we are going to explain it all here and give you a chance to compete with the big boys in any niche by grabbing some serious traffic with the power of your own link wheel.

If you can imaging you main site in the middle of a circle or wheel and sites like blogger, squidoo, hubpages and wetpaint surrounding your site this is how it starts.  Now each of the sites surrounding yours will link in to your site and then link to the next free blog or web 2.0 site.  So blogger would link to your main page and would also link out to your squidoo lens.  Squidoo would link to your site and then link out to your hub on hubpages and so on.

Why Are Link Wheels Effective?

Well, there are a couple reasons for this.  The main reason that these become very effective as far as google and other search engines are concerned is that the sites that you are going to setup for external linking are considered authority sites.  You know, sites with high page rank and ones that are used as part of the search engines “social indexing”.  Yes, these authority sites pack a real punch when it comes to search engine optimization and when you link multiple authority sites to each other and they are all linking out to your site, guess what, the search engines let little old you, share a little of that authority!

Keywords And Link Wheels

Understand that just because you have setup a few blogs really fast, you are not out of the woods yet.  The keywords you focus on are just as important here as they are anywhere else.  If you focus on some low competition keywords you will be sure to get ranked fast, but you can shoot a little higher on the competitive keyword target, because after all you do want some keyword phrases that will bring you some good traffic.

Once you have decided on your keyword phrase, you will wan to get your keywords in your blog addresses, lens urls and so on.  Also you will want to make sure that you are using variations of your keyword phrase in all of your link’s anchor text.  You may want to use a few long tail keyword phrases and then focus in on your main keyword set.  This is a good way to keep the links mixed up and still give the focus to the correct term as you are developing your link wheel.

How Many Web 2.0 Sites Do I Need In My Link Wheel?

Ultimately this really is up to you.  You can build a very small, simple link wheel with three to four external blogs, but you may want to continue to grow your link wheel through time.  The more external web 2.0 sites you include in your link wheel will help re-inforce the link strength to your main site, but also can drive some healthy direct traffic to your sites as well. The power of the link wheel is 2 fold, keeping people in a loop of your own information until they end up on your main site and hopefully buy.  Secondly, you are building an authority presence on the search engines, so you will benefit in raised google rankings for your keyword phrase.  So, there is no reason to limit yourself to four sites in your link wheel, when you could have as many as you like.

A More Effective Link Wheel

If you really want to get the most out of your link wheel, you may have to make some more mini link wheels on the outside.  This means nothing more that adding social bookmarking to each of your Web 2.0 sites or blogs you are using as your main feeder sites on the link wheel. Since you can only add one link to a social bookmarking post, you really cannot expand the theory of the link wheel using these sites.  However, you can reinforce the strength of each of your new inbound link properties by giving each of them some exposure on these hugely popular and high page ranked sites like digg, stumbleupon, mixx, reddit and others.

So What Does A Link Wheel Look Like?

Well everybody has a different take on what an effective link wheel should look like.  I have found many different ideas on the net, most of these are free on flicker, but I have saved these so long ago, I do not have the accurate credits to give here, so I do apologize for that.

Here are some of the best visual examples of link wheels out there.  You can take any of them and put them to use in your online business instantly or you can study them all and choose one you want to follow.

Complex Link Wheel Diagram

Link Wheel Chart

Link Wheel Diagram

Link Wheel Explained

Link Wheel Type 3

Well that’s pretty much it for link wheel’s, let me know if you have any questions or comments in the comment section below and happy link wheeling to you!

Nick Simpson