Archive for the ‘ Social Marketing ’ Category

Ping From Skype or Gtalk!


If you read the Webmaster Business Plan blog, you have most likely heard me talk about ping.fm and how it is a great tool for webmasters and internet marketers to keep updated on many social networks easily and effectively.  Well there is something that I just noticed, no it’s not new,  I just finally looked at the bottom of the page and noticed it.  So some may already be well aware of this feature and heck you may already be using it.

The feature I am talking about is of course the ability to update your ping.fm account and then in turn all of your social sites from your Skype or Gtalk clients.  All you have to do to set this up is login to ping.fm and look at the bottom right.  you will see links to these services.  They give you an email address/account name to add as a contact.  Then you will send one message to make your account verified to use the ping. fm api using your credentials and you are done.

Now any time you send a message to this new contact in your IM app of choice, all of the social networks that you have setup with ping.fm will be instantly updated for you!  This is a great way to get the word out about a new blog post, specials you are running or anything for that matter.

You can see what I am talking about in the image below, just click the thumbnail to open the full size image.

ping-from-skype-or-gtalkWell if you are always chatting on gtalk and skype already, now you can blast social networks very easily too.  Now that is what I call being productive.

This is just one more little trick you can add to your arsenal of social marketing tools.  I hope you enjoy this new found feature as much as I did,

Nick Simpson

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Link Wheel SEO and Traffic


Are you using a link wheel to raise your traffic and boost your seo efforts?

If you are not, you should be, the link wheel concept seems to be one of the most solid techniques out there to start getting some relevant and very targeted traffic to any website.  There are no expenses involved in building your own powerful link wheel, this is another reason seo experts love this method.  It seems that this is one of the most talked about techniques in the seo world recently.

Yes, link wheels are a great way to get some free traffic an they can be implemented in a few hours time.  You need to understand what a link wheel is first, then you can start using the power of a link wheel on your site or to drive traffic to an affiliate product.  The concept is simple but setting up an effective link wheel may take a little more effort.

Are Link Wheels The Best Free Traffic and SEO Method?

Here on Webmaster Business Plan we discuss many different methods to generate traffic to your website and most of the time we try to keep all the information on the free side.   The link wheel concept is no different, you can put together an seo friendly, traffic getting link wheel in no time at all and it will cost you nothing but a little effort.  We don’t like to use terms like “best” anything, but this sure is one powerful force to be reckoned with as far as search engine optimization and traffic generation.  So, for now this is at least our favorite methods to get some serious traffic, maybe not the best but damn close!

So What Is The Basic Concept Of A Link Wheel?

The basic concept of a link wheel is nothing more than creating multiple Web 2.0 properties on the Internet that inner link to each other and also link out to your main website or “money site” and in effect make a wheel of sites that link together.  There are complete products that are nothing more than explaining this process with a couple pictures.  We believe you can find better things to spend you money on, so we are going to explain it all here and give you a chance to compete with the big boys in any niche by grabbing some serious traffic with the power of your own link wheel.

If you can imaging you main site in the middle of a circle or wheel and sites like blogger, squidoo, hubpages and wetpaint surrounding your site this is how it starts.  Now each of the sites surrounding yours will link in to your site and then link to the next free blog or web 2.0 site.  So blogger would link to your main page and would also link out to your squidoo lens.  Squidoo would link to your site and then link out to your hub on hubpages and so on.

Why Are Link Wheels Effective?

Well, there are a couple reasons for this.  The main reason that these become very effective as far as google and other search engines are concerned is that the sites that you are going to setup for external linking are considered authority sites.  You know, sites with high page rank and ones that are used as part of the search engines “social indexing”.  Yes, these authority sites pack a real punch when it comes to search engine optimization and when you link multiple authority sites to each other and they are all linking out to your site, guess what, the search engines let little old you, share a little of that authority!

Keywords And Link Wheels

Understand that just because you have setup a few blogs really fast, you are not out of the woods yet.  The keywords you focus on are just as important here as they are anywhere else.  If you focus on some low competition keywords you will be sure to get ranked fast, but you can shoot a little higher on the competitive keyword target, because after all you do want some keyword phrases that will bring you some good traffic.

Once you have decided on your keyword phrase, you will wan to get your keywords in your blog addresses, lens urls and so on.  Also you will want to make sure that you are using variations of your keyword phrase in all of your link’s anchor text.  You may want to use a few long tail keyword phrases and then focus in on your main keyword set.  This is a good way to keep the links mixed up and still give the focus to the correct term as you are developing your link wheel.

How Many Web 2.0 Sites Do I Need In My Link Wheel?

Ultimately this really is up to you.  You can build a very small, simple link wheel with three to four external blogs, but you may want to continue to grow your link wheel through time.  The more external web 2.0 sites you include in your link wheel will help re-inforce the link strength to your main site, but also can drive some healthy direct traffic to your sites as well. The power of the link wheel is 2 fold, keeping people in a loop of your own information until they end up on your main site and hopefully buy.  Secondly, you are building an authority presence on the search engines, so you will benefit in raised google rankings for your keyword phrase.  So, there is no reason to limit yourself to four sites in your link wheel, when you could have as many as you like.

A More Effective Link Wheel

If you really want to get the most out of your link wheel, you may have to make some more mini link wheels on the outside.  This means nothing more that adding social bookmarking to each of your Web 2.0 sites or blogs you are using as your main feeder sites on the link wheel. Since you can only add one link to a social bookmarking post, you really cannot expand the theory of the link wheel using these sites.  However, you can reinforce the strength of each of your new inbound link properties by giving each of them some exposure on these hugely popular and high page ranked sites like digg, stumbleupon, mixx, reddit and others.

So What Does A Link Wheel Look Like?

Well everybody has a different take on what an effective link wheel should look like.  I have found many different ideas on the net, most of these are free on flicker, but I have saved these so long ago, I do not have the accurate credits to give here, so I do apologize for that.

Here are some of the best visual examples of link wheels out there.  You can take any of them and put them to use in your online business instantly or you can study them all and choose one you want to follow.

Complex Link Wheel Diagram

Complex Link Wheel Diagram

Link Wheel Chart

Link Wheel Chart

Link Wheel Diagram

Link Wheel Diagram

Link Wheel Explained

Link Wheel Explained

Link Wheel Type 3

Link Wheel Type 3

Well that’s pretty much it for link wheel’s, let me know if you have any questions or comments in the comment section below and happy link wheeling to you!

Nick Simpson

Social Bookmarking Made Easy


social-bookmarking-made-easyIf you are new to internet marketing and do not know what social bookmarking is no problem, we will cover that here to. If you are already using social bookmarking sites to get more traffic and higher exposure to your websites, then you are going to love what we have to share with you here today. I know that many people spend a lot of time doing the social bookmarking dance. Going to digg, stumble, reddit and then mixx and so on. Well, this can be effective as far as boosting a websites rankings in SERP and getting some much needed traffic, but is not so time effective.

Let us show you a better way to do this without chasing your tail all day long. However first, we want to make sure we are all on the same page, so let’s get started.

What Is Social Bookmarking?

Social bookmarking is nothing more than putting a link to your favorite websites on a site that is built to share your favorites. Much like you can add a bookmark or favorite to your web browser, you can add a similar listing on these “social bookmarking” sites. This is a great way to share your favorite websites and web destinations with your friends and family and is also a very “White Hat” way for webmasters and internet marketers to get a little google juice and some direct traffic to their websites.

What Makes Social Bookmarking So Powerful?

There are a couple reasons that using social bookmarking as an method of online marketing works.  The first is the fact that your link will be put in front of hundreds of thousands of people on each site you submit it to.  Just the other day I got 800 unique visits from a single submission to stumbleupon.com  I don’t claim to get these results every time I submit a link, but I can guarantee that you will never get free results like this without using them.

Another big reason that internet marketers and webmasters cannot live without using these services is that the top search engines look to these social bookmarking sites as Authority Sites and they check them for what’s new and what’s popular.  In most cases this translates into a boost in your web site’s ranking on the search engines.

So yes, you NEED to be using these sites if you are serious about online business, internet marketing and getting mad crazy traffic to your sites.

How Do I Add My Site To Social Bookmarking Sites?

This really varies from site to site. Most all of the popular social bookmarking sites will require you to create an account to post your website bookmarks, but none of these sites charge for membership so don’t worry, this is free.  Once you have created an account and logged in, most sites have a similar setup to add a link, you choose a title, description and category for your web link.  In some cases you can also choose a set of keywords and an image to associate with your bookmark as well.

Most of the more popular social bookmarking sites will allow you to get a plugin for either Firefox for Internet Explorer to make it quicker and easier to add your bookmarks to their site.  These can be nice, but at the same time if you want to get your bookmark spread to many sites, it is not an effective way to do this by any means. If you add one or 2 of these bookmarking toolbars to your browser, that is more than most people want or would really use in the first place.  Don’t worry, there is a better way and we are getting ready to get to that.

Effective Tools For Social Bookmarking

There are a couple of tools out there that can make your social bookmarking efforts more effective and much easier to keep up with.  Some are free to use and some of the best ones are not, we will discuss both and let make an educated decision as to which one is right for you and your online business.  Most people can see the benefit right away from the free tools and personally I decided to start using the payed tools pretty quick because I saw so much value and control that was not offered by the free ones.

Free Social Bookmarking Tools:

  1. Social Marker – This website offers a cool and free tool to allow you to send your bookmarks out to many sites all at once.  This site can make a days worth of worth of work achievable in a few minutes!
  2. OnlyWire – This is another secret guru type tool most folks don’t tell you about until you have already bought a paid product from them.  Now this is by far the best free one, but it has a huge downfall.  The fact that they force you to put a link back to there site on the site you wan to bookmark really takes away from their appeal, to me at least.
  3. Social Marking – another site that attempts to make social bookmarking easier, I am not convinced.  It has a very archaic setup and really does not seem to automate much, besides there sales funnel.  Maybe a good resource for some but after using there free system, I think there plan is to get you to buy there service, so probably not the best out there, but it is free?

Top Paid Social Bookmarking Tools

  1. Bookmarking Demon – No, this is not a free tool, but it really is worth its weight in gold.  Am I an affiliate, Yes! And the only reason I am is because this tool is so powerful that I cannot stress how much value it brings to the plate of any internet marketer or webmaster.  If you are looking for a product that will automate, schedule and blast you social bookmarks to all the right places in just a few clicks you will blow you money on this one and come back and thank me for suggesting it. It Really Is This Good Folks!

I hope the information I have shared with you today proves to be a driving force in your online marketing efforts and gives you results like you have never seen before.  I understand that there is a learning curve to everything and I will add some follow up posts to explain the ins and outs of social bookmarking to make sure you get the most out of  your efforts.  As always if you any questions about what I have outlined above feel free to contact me at any time and I would love to help answer any questions you may have.

You can also get more free information by joining our free Webmaster Business Plan Mailing Here.

To Success,

Nick Simpson

Social Marketing Made Easy


social-marketing-made-easyThere are so many social networks out there today, it seems to be a “job” just to stop by and check your inbox and friend invites.  I know the feeling, I am part of many social networks myself.  The problem for many webmasters and internet marketers is that this is still a very effective method of getting the word our about news and your business.  This can make for a very hectic and unfocused work environment.  Trust me, you don’t want to get caught in a loop of updating your statuses at all these social sites, when you could be spending your time writing solid content for your site, building relevant back links and hopefully dealing with all the sales coming in. The internet is by itself a very distracting place and there is no reason to allow it to make you loose your focus.  Keep reading and learn how to spend less time on social sites and more time working with your business, where your focus should be.

The power of your social marketing campaign will come down to 2 simple factors:

  1. Quality Of Information
  2. Expansion Of Syndication (across many networks)

If you are getting any results from working with one social network there are many more places you can get the same results, it just comes down to a matter of time.  If you are not taking the time to add value to your presence on social networks, you will not be getting the results you are looking for either.  That is what makes these the 2 golden rules of social marketing to me.

If you are sending out a bunch of junk and you are only sending it to 5 or 6 people, my guess is that you are not selling much and probably not driving a lot of traffic to your websites either. This is fine if you are only using social sites for fun and to keep in touch with your family and friends.  However, if you are trying to use the power of social sites to get your information out to the world, you may need some extra syndication power to give you more bang for your buck as far as time spent on your social marketing efforts.

I have a couple of suggestions to get your social marketing campaign rocking really fast.  I have listed the top resources below.

Professional Social Marketing Tools

social-oomphThere are a few paid tools out there to help you get your information out to all your social sites and to twitter effectively and the biggest one on the market today by far is, Socialoomh.com pronounced “Social Oomf” and it does a great job, allowing users to que up tweets and messages to be sent out in the future to many social networks.  This allows you to manage and maintain many accounts on many social networks with ease.  The fees here are well worth it.  This site has a great back end to make sure you can keep your messages personal and get your messages out when you want them to appear from a company you can trust.

Free Social Marketing Tools

ping-fm-free-social-marketing-toolThere may be a few different free tools on the market, but I can tell you that you will not find one that is easier to use, more powerful and more flexible than Ping.FM This service is seriously a killer when it comes to distribution of your information across multiple social networks with one click.  I have used this service for some time and I have nothing but good things to say about their marketing power.  Oh and did I say, this is FREE!

I know the title was a little misleading to this one, but to be honest I am not going to waste your time or mine to list other free services that just don’t compare to the power of the Ping.FM service.  So if you want to take your social marketing power and syndication to the next level, get over there now and don’t forget to post a thank you down below.

Nick Simpson