Online Marketing Value VS Traditional Marketing
When it comes to marketing on the internet there are many reasons that a person that is very used to marketing with traditional advertising get weary.
After all the practices that have been used in marketing for the past 100 years still produce sales and they can be effective marketing and branding opportunities for most businesses.
So why is everybody so interested in getting their online marketing strategies up to snuff?
The reason is that online marketing is traceable, affordable and results driven in ways that traditional media can never offer.
There are many different angles to any marketing strategy and the fact that the amount of consumers that buy online has shifted in recent years has really changed everything. In fact, there are now over 2 Billion people with smart phones that now have internet access, so the online buying, advertising and marketing opportunities have simply exploded in recent years and if you do not use a online marketing as part of your overall branding and business marketing strategy you are simply missing out on a huge sector of the market that is buying from somebody.
Huge Value Of Online Marketing VS Traditional Marketing
This is something that I have spent a considerable amount of time pondering, when it really comes down to one simple concept. If you are going to purchase advertising in a newspaper, magazine or on television or even a billboard (there is nothing wrong with these marketing strategies), but the longevity of your message is limited until your dollars run out. Much like PPC (pay per click) advertising online, these methods are only effective while you continue to pay. On the other hand, if you invest in a strong SEO campaign, the traffic, sales and effectiveness for this type of marketing can last for years after you stop paying for the marketing services.
There are cases where SEO needs some maintenance to keep your rankings up, but many times once you get stuck on the first page of Google this can last for a long time and bring huge amounts of customers and clients to your front door free of charge.
Social Marketing Reaches New Customers Automatically
This is more than just a buzz word in the internet marketing industry; it is a powerful business tool that truly is a force to be reckoned with. Utilizing the power of the social nature of many of the web’s most popular digital destinations does more than get a quality link back to your web site, it allows people to naturally spread the word about your product using word of mouth.
This is huge!
Using sites like FaceBook, Twitter, YouTube and Google+ you can put out product release information and allow the masses to further distribute your message via shares, likes and mentions. These little boosts can add up to a huge amount of free “word of mouth” marketing that is hard to produce by other media standards without a huge budget.
Mobile Marketing Has Exploded
So, I will start off with a few figures to let everyone understand how big mobile marketing really is. There are currently over 5 Billion mobile users, over 60% of them own smart phones. This sixty percent has access to the internet 24 hours a day and wherever they are.
Now, with that in mind, this means that mobile ads, localized content and other forms of targeted marketing are viable using mobile advertising where traditional media advertising simply cannot even compare. If you own a local “brick and mortar” store, you can do some localized marketing by putting out sign in front of your business, but what if somebody just searched Google for a dry cleaner near them? These types of searches automatically display relevant local businesses, but if you are not listed correctly, your competitor could be getting this walk by business from you.
Can you imagine getting traffic from somebody who has never visited your store before and is from out of town simply because you got your site listed in local search and your mobile web page showed them how to get there? This really is happening for many businesses already and can happen for you too. Mobile marketing can be easier than you think; simply getting listed on Google places will give you a strong start.
Are There Businesses That It Is More Effective To Market Offline?
Of course, there are always exceptions to the rules, but in most every case, if you are currently running successful offline marketing campaigns; they can be complemented by online efforts. If your business markets directly to farmers in India, you may find a market online, but most likely these “odd” types of “clients” or “niches” are not going to be a perfect target for online marketing. With this in mind, there is still a lot of value in traditional marketing, but this is only true for a very very small percentage of businesses in the world.
If you find yourself still wondering if online marketing is right for your business then the good news is that it is very cheap to find out. Unlike spending a huge amount of cash for a television advertisement or a billboard ad, when you look at online advertising you will find that you can use huge budgets, but this is not necessary. With online marketing you can run inexpensive marketing tests before you allocate large amounts of funds for advertising and in many cases this is great to find powerful marketing niches that have yet to be tapped.
5 Effective Article Marketing Tips
Well, it seems to me that many people find it hard to dig past the hype of article marketing and get to the results part of the game. I know that everybody has his or her own ideas and their own “system” that they try to stick with and make work. However, when it comes down to it, if you are not getting results from your article marketing efforts, you are doing something wrong. It really is that simple, article marketing is a powerful source of income and free website traffic for everybody who understands and applies its methodology correctly.
So if you are not getting results, let’s see what you can change. The one thing that gets me every time is people who say, well I have not got results yet, so I am just going to keep trying. Not that having the perseverance to stick with something is bad, but if you are not getting results and you just do more of the same actions that are not getting you results, the odds are all you are going to get, is tired!
Things To Change In Your Current Article Marketing Campaign To Get More Results:
- Quality Of Content - Article marketing is not all about how many junky articles you can crank out in a day. It is about how much high quality and grammatically correct articles you can produce. So don’t be confused the quality of your articles is the single most important factor in being successful with article marketing. After all if you hope that your articles get published on many other sites, which should be a goal of yours, you need to give them the “meat” so they want to share your information on their own web site.
- Keyword Research – Don’t just throw out articles and hope people find them, first check and see what people are already looking for and then you will be able to write to the people that are “looking” and this can be a very quick way to get instant positive results in your campaign. There is no more powerful marketing concept than “preaching to the choir” once you learn how to do this, you will not be able to be stopped!
- Focus – Again, to some this may sound very elementary, but really focus is one thing that many people loose. If you are trying to work with too many products or services, it can be easy to loose focus and start writing on all sorts of topics that have nothing to do with each other. You need to keep your writing and publishing focused on one or 2 related items or topics. You must become known as the authority on the topic to get the results like an authority on the topic you are focusing on!
- Article Distribution – Obviously I highly suggest you start right here on ezinearticles.com this is the biggest and best article directory on the web and anybody who does article marketing will tell you the same. However, you should also understand that your success will be based on how many people you can get to see the information you are sharing, so don’t be afraid to offer your information on 3-5 or even more article directories. This will help you get more visitors, more eyes and more syndication out of your efforts.
- Hire A Writer – If you are working on an article marketing campaign that is on a subject matter that you simply do not have the knowledge for or ability to write on, don’t be afraid to get help. Professional writers can help you create fresh content and may also be able to help you with article distribution. For many this can be a great way to amplify their efforts and get more done quicker. Article marketing is very powerful, but if you are not a powerful writer on the topic you are focusing on, seo writers may be able to help take your article marketing campaign to the next level.
There are many more facets to a successful article marketing campaign, but if you are already working with a article marketing campaign that is not getting results, these are five ways you can change what you are already doing and see if you can get more results from your existing efforts. Many times people spend too much time in areas that are simply not effective and this can lead to a lot of frustration and after all time is money, so you want to make sure you are spending your time effectively and where you are able to see a return on your efforts.
There is definitely an inertia that is created by being consistent with your article creation and submission, so don’t let a slow start scare you away from article marketing, it truly is one of the oldest and still one of the most relevant methods of online marketing. Slow and steady really does win the race and if you can find ways to get more benefit along the way, you are sure to stick with it for the long haul and see how beneficial article marketing really can be for you and your online business.
If you try the suggestions above and are still not getting the results you are after, feel free to contact me and I would be glad to take a look at your article marketing campaign and personally see what I can do to make it profitable and successful for you. I do not claim to be a guru on this topic. However, I do know that many times somebody on the outside looking in is able to see things that those to close to a project simply miss. So this in mind let me know if I can be of assistance.
To Success,
Nick Simpson
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